Click the player arrow above to see the day one highlights, including “Times Are Tight: Selling Hispanic Radio in a Recession,” with Wayne Ens, Dr. Mary Beth McCabe, and Dr. Joachim de Posada; the “Hispanic Radio and Advertising Parity: Pipe Dream or Possibility” panel, moderated by Bustos Media VP/National Sales Angelica Balderas — at which there was a special announcement from the Association of Hispanic Advertising Agencies; and “Inside the Minds of Hispanic Radio’s Top Programmers,” moderated by Sunshine Integrated Media Solutions President Marilyn Santiago.”*
Posted on:
May 20th, 2008
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Tomás
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