Hispanic Entrepreneur: Annette E. Alvarez > www.tostobueno.com From: hispanicentrepreneur.blogspot.com

Annette E Alvarez Owner of Tostobueno LLC and Multi-Ethnic Talent & Promotion, Inc.

What do you need to be an entrepreneur?
My first reaction was to write about the need for vision and a 100% devotion to that vision but found that that answer was too simplistic, so I hit delete. I asked my friends for their thoughts. They also talked about vision. So I guess vision wins in everyday conversation, but truth be told I don’t think that’s the magic entrepreneurial ingredient. Lots of people with vision are still punching a clock. What am I missing? I turned to Webster. The dictionary. Entrepreneurs “assume the risk of a business.” Hmmmmm . . . we are risk takers. Got it! Fearlessness! To be an entrepreneur you can’t be afraid. That sounds about right!”*

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