Valuation of Hispanic Media Companies: A Newspaper Broker Provides Advice to Hispanic Publishers

Portada: Can you explain the way the current Hispanic newspaper industry resembles the Free publication industry twenty years ago?

John Cribb: “The Hispanic newspaper industry is quite young, and many of the publisher/owners of these papers are also the founders - which is the same situation of the Free paper industry of twenty to thirty years ago. Other similarities include that Hispanic publications are typically free distribution products, and are serving a new and growing market niche. Interesting to us is that the “free publication” model of both Free and Hispanic papers is precisely the same model as Internet-based publishing (which is the free distribution of information using a revenue stream from advertising). “”*

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