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Upfront: ESPN Deportes Expands Lineup, Reach From: publications.mediapost.com
Tagged: ESPN Deportes, Nielsen, Spanish-languagePosted on: May 19th, 2008
ESPN’s Spanish-language multimedia brand ESPN Deportes used last week’s upfront to tout its multi-platform approach and new show initiatives. To provide a wide range of sports to Hispanic fans, the network has increased distribution; it also airs on digital cable in three markets: Los Angeles, New York and Miami.
However, the big gain for the network is being rated by Nielsen’s Homevideo Index Hispanic (NHIH) Service, which estimates viewing in 12.1 million U.S. Hispanic households. Lino Garcia, general manager of ESPN Deportes, call it “our greatest accomplishment to date.”"*
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