Filed Under: [ Business ] [ Media ] [ Blogante Business ] [ California ] [ Los Angeles ]
Tags: border, Nielsen, population, Spanish-language, television, Univision
Knowledge is Power!
Univision Communications Inc., the nation’s leading Spanish-language media company, today announced that its flagship television station, KMEX-Univision 34 in Los Angeles, was the #1 television station in the entire country in any language among all Adults 18-49 for the month of April, according to Nielsen Station Index (NSI).
KMEX delivered more Adults 18-49 viewers than every other English and Spanish-language station in the United States during the key dayparts of primetime, total day, early evening local news and late local news.
Top Stations in the Country In April 2008
Adults 18-49
Rank Primetime Total Day Early Local News
Late Local News #1 KMEX
(Univision, LA)
321,000
KMEX
(Univision, LA)
133,000
KMEX
(Univision, LA)
143,000
KMEX
(Univision, LA)
207,000
#2 WNYW (FOX, NY) 299,000
WABC (ABC, NY) 119,000
WABC (ABC, NY) 142,000
WABC (ABC, NY) 185,000
#3 KTTV (FOX, LA) 261,000
WNYW (FOX, NY) 83,000
WXTV
(Univision, NY)
110,000
WNBC (NBC, NY) 168,000
“KMEX is regularly the #1 station in all of Los Angeles but to rank as the #1 station in the entire country is truly an incredible feat,” said Maelia Macin, KMEX-Univision 34 general manager. “These results truly speak volumes about the growing U.S. Hispanic population, its influence on shaping the current media landscape but most importantly about the strength and quality of our programming.”
Source: Nielsen Station Index/Arianna, April 2008 Sweeps Live Plus 7 data, average viewer impressions for the top 10 US DMAs, Adults 18-49. Sign-on/Sign-off is defined as Mon-Sun 6A-2A. Primetime is defined as ABC/CBS/NBC/IND/SLTV Mon-Sat 8P-11P/Sun 7P-11P ET/PT; Mon-Sat 7P-10P/Sun 6P-10P CT and FOX/MNT/CW Mon-Sat 8P-10P/Sun 7P-10P ET/PT; Mon-Sat 7P-9P/Sun 6P-9P CT. Local newscasts are based on Mon-Fri program average impressions.
“*
Stumble it! |
|
Other posts that may interest you
KMEX-TV is consistently #1 rated station in LA, California
Roberto Yanez Named Vice President of News for Los Angeles #1 News Station, KMEX Univision 34
Bucking Industry Trend, Univision has Best May Sweep Ever
Univision's KMEX-TV Awarded Prestigious Peabody Award for ''El 15% de los Estados Unidos''
Univision 34 Launches Mobile News Alerts on Univision Movil - Los Angeles
Univision #1 Among Adults 18-34 and 18-49 With Beautiful Ending of “La Fea más Bella’
WSBS Mega TV 22 Announces Strong Summer 2008 NHSI Ratings Results
Univision #2 Network Among All Adults 18-34 During July Sweep

