LULAC and GM Partner To Create Websites For LULAC Councils Across The United States

Posted on: May 19th, 2008
Filed Under: [ Internet ] [ Press Releases ]
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“The League of United Latin American Citizens is proud to announce a partnership with General Motors that will enable LULAC councils to disseminate information about their programs and activities to Latino communities across the United States through customized websites.

The new service will enable LULAC to provide local councils with a set of easy-to-use Internet tools for developing and managing centrally-branded, localized Web sites. Latinos in need of LULAC programs and services will be able to access web sites featuring programs, services, events, news, membership information, photo albums and helpful links. In addition each web site will include content from the LULAC National Office and General Motors Corporation and its eight divisions Chevrolet, Buick, Pontiac, GMC, Saturn, HUMMER, Saab and Cadillac.

“General Motors generous donation to LULAC will enable LULAC Councils to provide a new avenue of communication with Latino communities in need of our programs and assistance,” stated LULAC National Executive Director Brent Wilkes. “The 700 customized web sites that we have created through GM’s support constitute an unparalleled network of community web sites serving the needs of Latinos across the country.”

“GM is proud to partner with LULAC on the creation of a website template that will make communication faster and easier for LULAC district councils across America,” said Rod Gillum, GM Vice President, Corporate Responsibility and Diversity. “GM also appreciates the opportunity each new website gives us to share information about our products, and strengthen relationships we have developed with LULAC members for more than 20 years.”

LULAC contracted with Convio to create the back end databases which power the 700 LULAC council websites and enable the councils to make changes to the sites using simple web based forms.

General Motors Corp. (NYSE: GM), the world’s largest automaker, has been the annual global industry sales leader for 76 years. Founded in 1908, GM today employs about 280,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2006, nearly 9.1 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com/.

The League of United Latin American Citizens advances the economic condition, educational attainment, political influence, health and civil rights of Hispanic Americans through community-based programs operating at more than 700 LULAC councils nationwide.”*

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