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Hispanic Boom Sparks Wal-Mart Turn to Tacos – Pollo Campero and Taco Maker Represent First Ethnic Concepts to Score Franchise Agreements With Retail Giant From: adage.com
Tagged: demographics, restaurantPosted on: May 19th, 2008
For years, Wal-Mart has worked with two major fast-food companies to put restaurants in its stores: McDonald’s and Subway. But now, in a move that reflects the changing demographics of its shoppers — and the country — the retail giant is making room for three new chains in its stores, two of which have a Hispanic flair.
While their footprint within Wal-Mart will be small compared with Subway and McDonald’s, the additions of Pollo Campero and Taco Maker are significant, since they represent the first ethnic concepts to score franchise agreements with the big-box retailer. “*
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Filed Under: Business, Business News
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