Google, Lulac and the United States Hispanic Chamber of Commerce Partnership Promotes Small Business Opportunities

Google, League of United Latin American Citizens (LULAC) and the United States Hispanic Chamber of Commerce (USHCC) joined this week to present a historic Spanish-language seminar geared to helping Hispanic small business owners access the latest Google tools that are being offered.

“We are very pleased to be a part of this monumental partnership with Google and the United States Hispanic Chamber of Commerce in using the latest Google tools. These new online tools will make it easier for small businesses to prosper,” said LULAC National Executive Director Brent Wilkes. “The tools offered by Google have opened new avenues for Hispanic small businesses to connect and better serve their customers in ways that we could not have imagined a decade ago.”

“We are really excited to have this opportunity to work with LULAC and US Hispanic Chamber members to reach out specifically to Hispanic small business leaders and help them take advantage of Google tools to expand their customer base and businesses. Google is committed to helping small businesses prosper on the Internet, and we place tremendous value on our relationships with them,” said Bob Boorstin, Google’s Washington director of policy communications.

Google 101 was the first presentation conducted in any language other than English to take place in Google’s new Washington, DC office, which opened January 2008. The objective of the seminar was to demonstrate useful tools Google offers entrepreneurs to become more efficient and attract new clients through their web sites.

“Over two-thirds of Hispanic households are online, and this is double the amount in 2001,” said Augustine Martinez USHCC President and CEO. “Clearly, the Hispanic community is gaining ground on the digital divide. The USHCC partnered with Google and LULAC for this important event to help further educate our community on ways to enhance their online experience, be it as consumers or businesses.”

Part of the Google 101 presentation highlighted Google AdSense, which is a service that allows website owners to earn money by placing ads on their sites. Google shares the revenue it receives from clicks on these ads, and last year gave a total of $4.5 billion to AdSense partners, a significant majority of which are small businesses.

The Google Washington office officially opened in January, 2008 and this presentation represents the office’s first Spanish-language presentation.

Other features included in the presentation were AdWords, Maps, Google translate with chat demo, Search + Custom Search Engine and Apps.

To receive a free copy of the video presentation, please submit a request to Galen Panger at gpanger@google.com.

The event was co-hosted by Google, The United States Hispanic Chamber of Commerce and LULAC. “*

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