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Another view: Charge that brewers target Latino kids misses mark – sacbee.com From: sacbee.com
Tagged: beer, populationPosted on: May 19th, 2008
The Op-Ed by members of Latinos and Latinas for Health Justice painted a misleading picture of Anheuser-Buschs relationship with the Latino market. Our companys advertising reflects dignity and the utmost respect for our culture, and we are adamantly opposed to underage drinking.
In accordance with the Beer Institute Advertising and Marketing Code, we place our ads only on programming that meets a 70 percent adult placement standard. This is in keeping with the percentage of adults ages 21 and older in the U.S. population, according to the Census Bureau.”*
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Filed Under: Business, Business News, Commentary, Marketing & Advertising
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