Filed Under: [ Business ] [ Marketing ] [ Commentary ] [ Blogante Business ]
Tags: beer, population
Knowledge is Power!
The Op-Ed by members of Latinos and Latinas for Health Justice painted a misleading picture of Anheuser-Buschs relationship with the Latino market. Our companys advertising reflects dignity and the utmost respect for our culture, and we are adamantly opposed to underage drinking.
In accordance with the Beer Institute Advertising and Marketing Code, we place our ads only on programming that meets a 70 percent adult placement standard. This is in keeping with the percentage of adults ages 21 and older in the U.S. population, according to the Census Bureau.”*
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