ServSafe Alcohol and Cerveza Tecate Collaborate to Distribute Free Responsible Alcohol Training Books From: businesswire.com

ervSafe Alcohol and Cerveza Tecate announce the release of ServSafe Alcohol Fundamentals of Responsible Alcohol Service, the Spanish edition of the popular training manual. The free version will be distributed at the 2008 National Restaurant Association Restaurant, Hotel-Motel Show and the International Wine Sprits and Beer Show, May 17-20, in Chicago. This newly released Spanish textbook meets the needs of operators looking to train a growing number of Spanish-language employees in responsible alcohol service.

“ServSafe Alcohol and Tecate have collaborated to offer complementary copies of the new ServSafe Alcohol Fundamentals of Responsible Alcohol Service, Spanish. This ‘first look’ at the new textbook is something we are excited to offer attendees of the NRA Show,” said Mary M. Adolf, president and chief operating officer, products and services division, NRA Solutions. “ServSafe Alcohol and Tecate recognized the growing need for Spanish-language training tools and our relationship allows the restaurant and foodservice industry to be the first to experience this new responsible alcohol service Spanish training tool.”

Free copies of ServSafe Alcohol Fundamentals of Responsible Alcohol Service, Spanish can also be requested at www.ServSafe.com/alcohol/spanishedition, while supplies last.

“As a leading Mexican cerveza, we have the responsibility to create a safe and healthy environment for our adult consumers to enjoy the brand,” said Carlos Boughton, brand director for Tecate and Tecate Light. “Our collaboration with ServSafe Alcohol allows us to connect with and speak to Hispanic servers in a manner that is most relevant to them. We are thrilled to be a part of this program and encourage restaurant and bar managers to take advantage of this opportunity while at the show.”

According to the 2007 NRA Industry Forecast, the restaurant and foodservice industry employs an estimated 13.3 million people, or 9 percent of the US workforce. The industry is expected to add 2 million jobs over the next decade, with employment reaching 15.1 million by 2018. As the industry continues to expand, so does the rapidly diversifying ownership of restaurants. Census figures show Hispanic-owned restaurant firms grew by 30 percent between 1997 and 2002; growing faster than the restaurant industry as a whole at 16 percent for the same time period.”*

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