LAETV BECOMES LARGEST U.S. HISPANIC CABLE/SATELLITE TELEVISION SALES REP FIRM IN THE UNITED STATES

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Posted on: May 16th, 2008
Filed Under: [ Business ] [ Media ] [ Press Releases ] [ Blogante Business ]
Tags: Chile, Colombia, family, latin america, Mexico, remittance, sales, televisa, television, Venezuela

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Five new channels join the exclusive Latin American network line-up, making LAETV the only media sales rep firm that covers 50 percent of available

Hispanic channels in the country

Miami, Florida (May 14, 2008) — Latinamerican Ethnic TV (LAETV) announced today the addition of five new networks to its portfolio, which makes it the largest Latin American television network sales rep firm in the United States, covering 50 percent of available U.S. Hispanic network options.

“Without a doubt, we are the most qualified option for those advertisers seeking to establish brand recognition and to increase their products’ demand.  We have definitely become the best connection between the media and the Hispanic communities originating from Mexico, Central and South America,” said Kurt Pflucker, president of LAETV.

Experience and knowledge of the market has allowed LAETV to provide Hispanic’s in the U.S. with excellent programming from their countries of origin. In addition to keeping them in touch with their roots, it allows advertisers to establish more emotional ties to this community and reinforces their brand loyalty.

The networks represented by LAETV range from those specializing in sports and news, with direct broadcasts from Latin American countries to those specializing in entertainment and general information, these channels include CANAL SUR, SUR Perú, TV Venezuela, SUR México, TV Colombia, Telefe, Ecuavisa, TV Chile, CentroaméricaTV, 22 México, Once México, AYM Sports, Televisa Michoacán and MI CINE México.

It’s important to emphasize that the increase in the number of networks represented implies potential access to almost 100 percent of all the diverse nationalities that comprise the Hispanic market in the United States.

Businesses oriented towards the Hispanic market seek to maximize the awareness already gained in Latin America of their brands.  By having networks with original content from these countries and offering a portfolio with so many options, LAETV responds to the needs of these companies.

“We know very well each of the idiosyncrasies of the different groups that comprise the Hispanic community.  We know what they watch, what attracts them and what they buy.  Thanks to our varied and extensive portfolio, we offer our clients the possibility of a real closeness with these groups,” stated Pflucker.  “Although our signals are not yet measured by Nielsen, our clients continue to buy our networks because of the reaction of their audiences to the brand and during direct response campaigns that have proven to be successful,” concluded Pflucker.

LAETV offers its services to clients from diverse industries, from airlines to car dealerships, phone card and remittance companies.  The current portfolio of clients, include LAN Airlines, Spirit Airlines, Toyota, Lexus, Americatel and Western Union among others.

About LAETV

LAETV, the largest U.S. Hispanic cable/satellite television sales rep firm in the United States, offering new alternatives focused specifically on attracting this lucrative market.  With headquarters in Miami and offices in New York and Los Angeles, the company provides specific local programming, an opportunity that allows advertisers to establish closer emotional ties with consumers from these Hispanic communities.  LAETV represents 14 of the principal Latin American networks that reflect the views and diversity of the Hispanic segments that live in the United States, proving to be highly efficient in brand positioning and in generation of direct responses.

For more information visit www.latinoethnictv.com

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