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Posted on:
May 16th, 2008
Filed Under: Business News, Language Issues, Marketing & Advertising
Tagged: population, Spanglish
Filed Under: Business News, Language Issues, Marketing & Advertising
Tagged: population, Spanglish
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A few weeks ago, the U.S. Census Bureau released updated data on the size and makeup of the U.S. Hispanic population. The statistics show that this demographic now comprises more than 45 million consumers. The magnitude of the number speaks for itself, but what concerns me is the idea of falling short on the promise that is made to existing and prospective clients.
Obviously, the rationale behind targeting Hispanics is to tap into this treasure trove of 45 million consumers with incredible buying power. Yet, when one looks at the strategies and programs that are planned and executed against the segment, they fall short on their ability to reach all 45 million. It seems to me that this is because of how the market has always been perceived, thought about and, most important, sold. “*
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 58,843 items found on this site below or dig into the Site Map
Best of the Rest
- March 10, 2010
- Jorge Cantú has passed away. He worked in Hispanic marketing for almost 30 years, a pioneer
- See Cuba bloom in Bronx – New York Botanical Garden’s orchid show – “Cuba in Flower” a tropical explosion in the Bronx of thousands of orchids and lush greenery on view through April 11.
- ‘Our Family Wedding,’ with América Ferrera, looks at an ugly truth
- Coffee or Tea party? Whatever your cup, roll up your sleeves
- Earlier this week, Austin Police Chief Art Acevedo announced that he is a finalist for the top cop position with the Dallas Police Department.
- Salvadoran communities feel sting of recession’s deep cuts
- Nuestro Cine: What is it like to be a single Latina activist mother? – A Crushing Love, Sylvia Morales’ sequel
- The Telenovela Goes Narco – The drug lords of Latin America cross the border, from Telemundo to ‘Breaking Bad’
- A significant number of Hispanics have abandoned their traditional congregations to join so-called “organic churches,” which generally meet in private homes and where there is no formal leadership.
- Pedro Perez, Acting New York State Trooper Superintendent, Latest Paterson Resignation
- Isabel Allende: Report from Chile
- Chicagoans march for immigration reform – “For some reason, when conservatives protest they grab bigger headlines then when liberals protest.”
- March 9, 2010
- War story: Ireland’s Chieftains unite Latino, U.S. musicians to retell tale of Irish fighting for Mexico
- ID Card for Workers Is at Center of Immigration Plan – a national biometric identification card all American workers would eventually be required to obtain.
- I don’t think not visiting the U.S./Mexico border region is much of a loss – Gregory Tejeda
- Violence in Mexico has reached a murderous crescendo. Last year, the country recorded more than 15,000 homicides. Marcos Armendariz, a self-taught legal advocate, was one of those numbers. This is his story.
- Black and Hispanic Medicare beneficiaries with heart failure appear less likely to receive hospice care than white patients with the same condition, according to a report in the March 8 issue of Archives of Internal Medicine.
- Cuba blasts foreign press for dissident coverage – Guillermo Farinas
- Chilean Villagers Take To The Hills For Now
- Census count of Latinos is vital to Tennessee
- Republican election group targets John Salazar over health care vote – using “code-red alert” robo-calls Thursday to voters in Salazar’s 3rd Congressional District
- The Census count costs more than $14 billion but will be used to dole out close to $5 trillion over 10 years
- March 8, 2010
- Latino Education and Advocacy Day (LEAD) Update – University of California-San Bernardino
- Chile’s coast haunted by fear, desolation – A deadly tsunami followed the massive earthquake, leaving the small beach enclave of Dichato a ghost town. Aid has been slow to arrive, but looters were swift.
- When do ethnic monickers matter? – Gregory Tejeda’s take on Texas politics
- Blowtorch Bob: The Duty to Remember El Salvador’s Roberto D’Aubuisson
- Don Francisco’s Chile-Relief Telethon Raises $60 Million
- Black and Hispanic Americans are more likely than whites and Asians to lose sleep over job and money worries
- Hispanic Unemployment Rate Holds Steady at 12.4 Percent in February
- 200 hispanos cocinan para el Oscar – El festín será después de la ceremonia
- How Targeted Online Ads Helped Sink Lou Dobbs at CNN
- Red Cross is latest victim of Mexican drug war -Red Cross clinics in some parts of Mexico are refusing to treat people wounded by gunshots after finding themselves caught in the drug war, with cartel hit men intercepting ambulances to seize patients and even killing a Red Cross worker this week.
- Marcela Sanchez: Building a Safer Americas — Poverty as A Factor in the Haiti & Chile Death Tolls
- Prohibition in the United States drove Texas bars and brothels to the Mexican border city of Ciudad Juarez and helped create an image problem that Mexico’s murder capital has been unable to repair, according to a newly published book. – Rutilio Garcia Pereyra, author of “Ciudad Juarez la fea” (Ugly Ciudad Juarez)
- Latino livery taxis battle cabbies in central Massachusetts – A turf war between licensed taxis and livery drivers has taken on ethnic overtones
- Has the Mexican Mafia’s Campaign of Anti-Black Racist Terror Reached OC?
- Detained Migrant Women Shackled During Childbirth – where else but Maricopa County, AZ
- Nick Chavez of Beverly Hills: Keeping it gorgeous from coast to coast
- Caring for the drug war victims: Cuidad Juárez physician helps when others refuse – Dr. Arturo Valenzuela Zorrilla
- Census information is being printed on tortilla bags in Nevada by El Rosal Tortilla Factory – (cool!) – to gain participation from the Hispanic community
Latest Essentials
- March 10, 2010
- The Democrat’s Immigration Priority – (interesting read) – The great thing about racists is they’ll always take the bait. You won’t get far into an immigration-reform debate, for instance, before the GOP’s more zealous legislators start doing things like criminalizing priests and calling Miami a “third world country.” Which is why Democrats ought to be more eager to spend 2010 debating immigration.
- When it happens, it’s going to be ugly – (immigration reform) by Gregory Tejeda
- Tea Party and NumbersUSA strategize on defaming Mexican women and Latino immigrants to foil immigration reform – (Latina Lista’s take)
- Angelica Vale’s Somos El Mundo Spoof con EL Gordo y La Flaca – (very funny – love the way Raul de Molina as Emilio Estefan is always carrying his new book)
- In Jury Selection for Hate Crime, a Struggle to Find Tolerance – the Marcelo Lucero case on Long Island, NY
- Greivis Vasquez had a choice last summer: stay in the NBA draft, or return to help Maryland to its best season during his tenure. – Terrapins fans can thank Vasquez’s mother, Ivis. The rest of the ACC can blame her.
- Undocumented immigrants offer U.S. a shot of optimism – “America’s most optimistic people are those waiting for a chance to come out of hiding”
- In Chile’s Capital, Damage Is Inside and Invisible
- More Minority Babies Will Be Born In 2010 Than White Babies, Demographers Predict
- DHS corrects report that overstated ICE deportations under Obama – conveniently lowered from 47% to 5%
- March 9, 2010
- Ingrid Hoffmann’s Latin Burger Food Truck Rolls All Over Miami
- Census: Masking Identities or Counting the Indigenous Among Us – The Census bureau has never made it easy to recognize the indigenous roots of Mexican Americans/Chicanos or Latinos/Hispanics
- For Numbers USA and the Tea Party Divide and Conquer Politics is Their Immigration Strategy
- Immigrant rights group slam Obama, Democrats for slow action with legalization bill
- Immigrant Advocates Say Immigration Enforcement Worse Under Obama – over 387,000 immigrants deported since Obama’s inauguration
- New Report Says African-Americans and Hispanics More Likely to Have Alzheimer’s Disease And Dementia Than Whites
- Unemployment Reaches 15.8% in Puerto Rico
- Comprehensive Immigration Reform needed now to stop suffering of undocumented women and their families
- Chile Earthquake Moved Entire City of Concepcion 10 Feet to the West
- Oscar Rodriguez: ‘Hero Boy’ From Arizona Bus Crash Praised By Paramedics – A bilingual 4th grader hurt in an Arizona bus accident that killed six people and injured more than a dozen others translated from an ambulance stretcher for busy rescue workers as they hurried to set up a triage center
- March 8, 2010
- The sad state of Latino unemployment – national unemployment is 9.7%, Latino unemployment is at 12.4%
- Obama risks alienating Latinos with lack of immigration reform – “I have known Barack Obama since 1986, when we were both community organizers. I am still organizing on the streets of Chicago, and what I see in the Latino community makes me fear that the president is oblivious to the pain wrought by our broken immigration system. It could have a profound effect on the 2010 and 2012 elections.”
- Despite steep odds, the White House has discussed prospects for reviving a major overhaul of the nation’s immigration laws, a commitment that President Obama has postponed once already.
- Mexicans Might Not Win an Oscar. But They Sure Know How to Make One
- A Vision Becoming Reality for March 21st – Reform Immigration FOR America
- Mr. President, Congress: The Time for Immigration Reform Is Now – by NCLR’s Clarissa Martinez De Castro (w/ video)
- For only the second time ever a Latin American film won the Academy Award for top foreign movie – Argentina’s “El Secreto de sus Ojos” (”The Secret In Their Eyes”)
- Seven out of every 10 women (70%) over 15 years old in Mexico have been the target of violent attacks and one in three of them has suffered mistreatment at the hands of her husband or boyfriend, the Mexican National Human Rights Commission, or CNDH, said on Sunday.
- National Puerto Rican Day Parade Gives Captain Morgan the Boot
- Hispanics own 6.8% of all US businesses yet received only 1.7% of $46 billion in federal stimulus contracts recorded in U.S. government data (and it was worse for African-American businesses)
- March 5, 2010
- “Mexicans Are Filthy Stinking Animals”- Teabaggers: That’s Really Not Racism
- We are the future, at a time when some don’t want us to be part of the present – Gregory Tejeda
- Texas 2010 Republican Primary Election: Prejudice at the polls
- The State of Texas has a stern warning for spring breakers: stay away from the Mexican border. Drug cartels have made the border towns too dangerous for casual vacationers.
- Immigration Reform: Change Takes Courage and Faith – (a good read) – what about the human costs of failing to reform the U.S. immigration laws?
- Ben Sáenz has been named by Poets and Writers magazine as one of the world’s most inspiring writers – The list includes Joan Didion and Toni Morrison
- March 4, 2010
- JAIME ESCALANTE: East Los Angeles Hero In Need of Help – secure donation link
- Robert Menendez Recall Drive: New Jersey Tea Party Group Seeks To Oust Senator – (arggg!)
- No Comprende Hispanic Marketing? – Many advertisers still have a Latino blind-spot.
- Quake survivors await aid as aftershocks rattle Chile
My name is Tomás. I bring you HispanicTips a site/service built around empowerment through information for our diverse group. A community enhancer, it is a powerful platform in terms of presentation, organization and ease of use that engages 
