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Posted on: May 15th, 2008
Filed Under:
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Business ]
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Media ]
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Blogante Business ]
Tags:
sales,
Univision
The media landscape is changing. Target audiences are young, fragmented and enter into increased out of home activities, said David Lawenda, advertising sales director of Univision to a packed auditorium in New York City’s Time Warner Center this past Wednesday. “If you are working in downtown Chicago or downtown New York City, it is difficult to realize that the next big cities are going to be like Sacramento, CA, and other cities like Phoenix and Nevada.”
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