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Univision Pitches New Vision: We’re Like NASCAR Before It Revved Up – 05/15/2008 From: publications.mediapost.com
Tagged: population, Spanish-language, UnivisionPosted on: May 15th, 2008
Univision tried a new tactic Wednesday in its ongoing quest to persuade advertisers to spend more on Spanish-language TV–a metaphor.
At its upfront event, the network suggested that it’s in the position that both country music and NASCAR were before they took off as cultural touchstones. In that vein, it advanced the argument that advertisers should lead a trend, not lag it.
The metaphor allowed it to put a new spin on its pitch: With the Hispanic population reaching 15% of the U.S. (and growing) and its buying power surging, Spanish-language TV is an essential part of a media plan.”*
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Filed Under: Business, Business News, Media
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