HispanicTips has 40,214 stories & 100,000+ visitors a month.
Check out today's 12 stories - Knowledge is Power!
Posted on: May 15th, 2008
Filed Under: [ Business ] [ Media ] [ Blogante Business ]
Tags: population, Spanish-language, Univision
Newsletter readers - Don't forget HispanicTIPS - Gracias, Tomás
Univision tried a new tactic Wednesday in its ongoing quest to persuade advertisers to spend more on Spanish-language TV–a metaphor.
At its upfront event, the network suggested that it’s in the position that both country music and NASCAR were before they took off as cultural touchstones. In that vein, it advanced the argument that advertisers should lead a trend, not lag it.
The metaphor allowed it to put a new spin on its pitch: With the Hispanic population reaching 15% of the U.S. (and growing) and its buying power surging, Spanish-language TV is an essential part of a media plan.”*
Stumble it! |
|
Other posts that may interest you
NASCAR.COM launches Spanish-centric Web site
NASCAR goes to Mexico for new fans ... in U.S
NASCAR's greatest need south of border: a full-time Mexican driver
NASCAR's Montoya a success on track and market
Viva Vision and Univision Movil Secure Partnership
NASCAR.COM - Hernandez first Hispanic driver to win at Hickory
Montoya could be NASCAR’s 1st international icon
ESPN Deportes Radio Becomes the Spanish-Language Home of NASCAR Racing
Joe Uva takes over at Univision - Hands-on approach said to contrast with predecessor
