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Posted on: May 15th, 2008
Filed Under: [ Business ] [ Media ] [ Blogante Business ]
Tags: bilingual, MTV Tr3s
Marketers who want to reach today’s young Latinos must know and speak the language of this often elusive 12 to 34 demo. That means delivering messaging that’s authentic and culturally relevant.
“We call that speaking Tr3s,” Ballas-Traynor said in a message that she and other MTV Tr3s executives and talent delivered Tuesday night, talking up the bilingual network’s theme for this year’s upfront “Speak Tr3s.”
It was an opportunity for the not yet two-year-old network to provide marketers and media buyers with key insights for speaking and connecting with the culture and language of young Hispanics.”*
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