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Posted on: May 15th, 2008
Filed Under: [ Community ] [ Press Releases ] [ Georgia ] [ Atlanta ]
Tags: aztec, bilingual, olympics, radio, sales, soccer
Newsletter readers - Don't forget HispanicTIPS - Gracias, Tomás
Gorgeous weather, large crowds and a fun-filled day of activities greeted attendees of Fiesta Atlanta ‘08, Atlanta’s largest outdoor Cinco de Mayo celebration held on Sunday, May 4th in the heart of downtown Atlanta. The approximately 45,000 attendees enjoyed Hispanic food, live music by national and local artists, arts and crafts, a live soccer tournament, and various sampling booths, making it one of the largest crowds assembled at Centennial Olympic Park since the 1996 Summer Olympics.
“Fiesta Atlanta ‘08 was a tremendous success,” said Ralph E. Herrera, President of Lanza Group, LLC. “An event like this isn’t possible without our many sponsors; our thanks go out to Bud Light, AT&T, State Farm, McDonald’s, Coca-Cola, Viva and El Patron Radio, Monster Energy Drink, Atlanta Latino, Hyatt Hotels of Atlanta, MARTA and the many others who supported Fiesta Atlanta. We also want to thank all the musical artists who participated and all of the many people who joined us celebrating Cinco de Mayo in the heart of Atlanta… this year’s attendance was diverse and a true reflection of present-day Atlanta! I was proud to see how many volunteers and supporters were present throughout our week long series of events. We are looking forward to expanding our successful track record of events with the inaugural Fiesta Georgia in September and again with Fiesta Atlanta ‘09!”
In addition to the food, art and music, this year’s event also featured a Soccer Challenge with 16 teams competing. The winning team, Alianza Soccer Club, defeated Boca Juniors with a final score of 6-1. The Soccer Challenge was sponsored by: Mundo Hispanico, El Pollo Loco, Azteca America TV, O’Reilly Auto Parts, and POWERade.
“Fiesta Atlanta, only in its second year, is amazing,” said Teresa Callava, Director Sales & Marketing for the Kiwanis Club of Little Havana. “It was truly impressive to see the organization, the large attendance, the mix of attendees including a large percentage of non-Hispanic festival-goers, the well-balanced flow of activities and the large amount of sponsors that participated in your event.”
For more information about Fiesta Atlanta ‘08 and ‘09, contact Caroline Elisabeth Peters at (404) 350-0200 or at cpeters@lanzagroup.com. You can also visit www.fiestaatlanta.com. Fiesta Atlanta is a Lanza Group, LLC production.
Lanza Group, LLC is Atlanta’s premier full-service Hispanic Market Advertising and Public Relations firm specializing in the growing US Hispanic market. The Lanza Group provides a full-line of bilingual & bicultural services.
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