Resilience of Hispanic Consumer and Benefits of Print and Digital Media Touted at Upfront Event

One of the main messages that came out of Televisa Publishing’s upfront yesterday was that Hispanics will weather the current economic slowdown better than the general market. Panelists also asserted that Hispanics get more buying ideas from both digital and print media properties than the general population.

Kim Rayburn, SVP of BIGresearch, cited her company’s research showing Hispanics currently are more confident in the economy than general market consumers: “One in five Hispanics will buy a TV and one in five will buy a computer over the next 6 months and our research shows that Hispanics are more likely to shop online,” Rayburn commented.”*

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