Upfront Week Begins en Español

Whether you say “money” or “dinero,” the state of the economy is much on the minds of television executives as the upfront week begins. That was underlined at a breakfast briefing on Monday from Telemundo, the Spanish-language media company owned by NBC Universal, which marked the kickoff of the 2008-9 upfront week for the broadcast networks.

“The economy is something that came up in every client development meeting,” said Mike Rodriguez, senior vice president for network sales and marketing at Telemundo, referring to discussions in recent weeks between advertisers and Telemundo executives.”*

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