MUN2 ANNOUNCES EXPANDED ORIGINAL PROGRAMMING LINE UP - PIONEERING BILINGUAL YOUTH NETWORK CONTINUES EXPANSION IN RATINGS, DISTRIBUTION, RESEARCH AND PROGRAMMING GENRES

On the heels of a record-breaking first quarter and immense distribution growth, mun2, the leading cable network targeting bilingual youth, today announced its 2008-2009 original programming slate at the Radio City Suite of the Rainbow Room in New York City. The Telemundo press conference featured an announcement by mun2’s Vice President of Programming, Flavio Morales, with Telemundo President Don Browne, Jackie Hernandez, Chief Operating Officer, Telemundo, and Michael Rodriguez, Senior Vice President, Sales, Telemundo.

In 2007, mun2 became the first bilingual network to join the Nielsen roster of national metered cable networks on the Nielsen Homevideo Index, or NHI, offering a more accurate viewership, winning a huge advantage among a broader sample of US TV homes from the previous Nielsen Hispanic Homevideo Index. Into 2008, mun2 continues breaking audience records yielding nearly 80% increase in prime and +54% in total day from Q1’07 to Q1’08. With newly increased distribution, mun2 continues to lead the bicultural youth space anticipating over 27 million homes in key US markets by year’s end. (Source below).

Engaging audiences with original mun2 content, the brand continues to expand on all screens. Holamun2.com, mun2’s innovative website observed year-to-year increases with +138% unique visitors, +230% page views and +95% total usage minutes according to Omniture. Recently distinguished with four Webby Award Official Honoree selections, Holamun2.com is home to hip and irreverent holamun2 original videos and on-air show pages, offering audience interactivity with comments, polls, and user-generated uploads. With the new slate, mun2 increases its momentum in driving audiences on all platforms.

“After a great year of growth on all fronts, transitioning into a new production studio and new rating system, mun2 has become a major player and will continue to expand with our audience,” said Alex Pels, mun2 General Manager. “Latino youth, the fastest growing segment of the Hispanic population, are early adopters, motivating new facets of popular culture as they customize their entertainment preferences from Latino and mainstream offerings. mun2 is listening to their buzz, offering fresh content that they want and deserve.”

“With expanded programming genres, mun2 continues to offer original multiplatform content that accurately reflects the sensibilities of bicultural young Latinos,” said Flavio Morales, mun2 Vice President of Programming. “From comedy to countdowns, quiz show formats and our highly successful reality programming, our line up is quality TV targeting our bilingual audience. We’re thrilled to offer viewers the power to interact with our content on their terms while allowing opportunities for them to appear on our air. As Telemundo and NBC continue to push mun2 forward, we are dedicated to innovating and pioneering programming in this space.”

Leading the space in targeting Latino youth, mun2 has become the prime partner for branded entertainment in its space. Through mun2’s expertise and savvy, advertisers can tap into the affinities of Latino youth in music, fashion and other lifestyle needs. “As evidenced this past year with hit shows The Chicas Project, One Nation Under Hip Hop, and Pepsi Musica, a live program offering real-time interactivity, mun2 has exhibited true circle engagement and dual screen opportunities,” said Joe Bernard, Vice President of Sales, mun2. “Our website, Holamun2.com, drove its own television program’s debut, Holamun2.com: El Show, to becoming the highest rated premiere in the history of the channel. We intend to build on this success and innovate branded integrations for this unique market.”

NEW 2008-2009 PROGRAMMING ON MUN2:

In a fast-paced quiz show powered by user polls on holamun2.com, You Said What? challenges participants’ knowledge of Latino youth pop culture. Find out “what you said” in this 30-minute competition of quick wit, cerebral exercise and special prizes. Adding to the spectacle of trivial knowledge, celebrity guest rounds put contestants’ fanaticism to the test. Engaging viewers online, at home and via mobile, this atypical quiz show reaches viewers on every screen.

Running throughout the network’s daily programming and available on-demand on holamun2.com, mun2 Shorts pack a big punch in small and instantly gratifying packages of content. Continuing mun2’s innovative short form programming, mun2 Shorts offer original serialized productions of episodic animations, viewer driven stories, comedic clips, and award winning celebrity vignettes, that perfectly provide advertiser integration and participation.

Cracking jokes one city at a time, Vago is hitting the road in a fiercely funny search for new material based on your every day life! Spinning satirical and hilarious true stories into four quarterly specials, our traveling comedian develops his routines based on the experiences of young Latinos. He’s testing his jokes on communities across the country, from cheerleading squads to mariachis and soccer teams found anywhere Latino youth live and play.

Extending two of the network’s most powerful programming properties, mun2 will offer quarterly special presentations of One Nation Under Hip Hop Presents and the Reventon Weekly Countdown. Going beyond the music, One Nation highlights the essentials of worldwide hip-hop culture, bringing audiences the Latino perspective. As Mexican music continues to tear up the charts, mun2 leads the space by giving extensive airtime to the genre with the Reventon Weekly Countdown.

Summer’s end brings new books, new clothes, new friendships, and new mun2 concert specials! The biggest names in Latin music come to mun2 for the Back to School Kickoff Concert Special. Closing out the summer season with a bang, this annual event coincides with weeklong on air features spread across all mun2 properties, showcasing what’s hot for school, from gadgets to fashion, and everything it takes to learn in style. mun2’s Back to School Kickoff is the sure cure to the back to school blues.

Source: NHI 1Q’08 vs. NHHI 1Q’07; P12-34 IMP.

About mun2:

mun2 is the preeminent voice for Latino youth in America. Launched in 2001, mun2 was the first national cable network to offer bilingual programming for young U.S. Latinos. mun2 is a multiplatform youth entertainment network that offers authentic content that reflects the lifestyle of the fastest-growing segment of the Hispanic population with original, relevant and cutting-edge programs in proven genres including music, movies, sports, fashion, and social activism. The network, which reflects emerging trends in all areas of pop and youth culture that are endorsed by its bicultural audience, is available nationwide on digital and analog cable, and satellite. mun2 will reach 27 million U.S. TV households and is the first-ever Latino youth-oriented cable network to have full subscription to the Nielsen Homevideo Index measurement service. The network is part of Telemundo Cable Networks, a division of NBC Universal TV Networks Distribution.

About holamun2.com:

For your daily dose of candy, glitters and freejoles, visit holamun2.com, mun2’s award-winning and fully interactive site featuring all things mun2. A portal for bicultural youth to experience entertainment on their terms, holamun2 features exclusive interviews, original videos, entertainment news, interaction with other mun2 fans and ways to vote for what’s next on mun2. From politics and pop to videos and video games, holamun2.com is the online destination devoted to the lifestyles of Latino youth.

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Media Contact:

Maria Gonima, mun2

maria.gonima@nbcuni.com

818.622.4112