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Income rising, Telemundo cautious in its new lineup

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Posted on: May 13th, 2008
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“ is expanding its international reach with its programming, providing a much needed upside in its perennially lopsided ratings battle with rival Univisión.

”International is growing revenues dramatically,” said President Don Browne. “We’re up 35 percent year-on-year. We’re in 80 countries.”

, a unit of NBC Universal, announced Monday a slate of original new telenovelas and shows for the 2008-09 season, varying little from the tried-and-true formula in of primetime telenovelas, and special events. The presentation was made in New York at the start of what’s known in the industry as ”upfront” week. During upfronts, networks unveil new programming to advertisers to lock in advance advertising .”*

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