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Posted on: May 13th, 2008
Filed Under: [ Business ] [ Marketing ] [ Media ] [ Press Releases ]
Tags: aztec, diabetes, non-profit, obesity, Spanish-language, television
Newsletter readers - Don't forget HispanicTIPS - Gracias, Tomás
Fundacion Azteca America, the non-profit arm of Spanish-language television network Azteca America, announced today the launch of a nationwide health awareness campaign in collaboration with the Ad Council. The campaign includes informational brochures on prevention and treatment for the most prevalent diseases among Hispanics, using information provided by the U.S. Department of Health and Human Services and the U.S. Environmental Protection Agency. Heart disease, diabetes, obesity, and asthma are on the rise, as well as being some of the leading causes of death in the Latino community. The goal is to inform about the causes of these diseases and their treatment, with the aim of early detection and prevention. The brochures will be distributed through Azteca America’s local affiliate stations as well as through other prominent Hispanic non-profit organizations.”*
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