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Posted on: May 12th, 2008
Filed Under: [ Internet ] [ Press Releases ]
Tags: cesar chavez, documentary, Mexico
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Vidshadow, Inc. (Pink Sheets:VSDW) (www.Vidshadow.com), one of the Web’s fastest-growing online video networks, today announced an agreement with Mexican national icon and five-time boxing world champion Julio César Chávez, to syndicate content and other programming across the Vidshadow network as well as their online video portal – www.vidshadow.tv. Content will include fight clips, interviews and exclusive documentary footage recorded throughout the retired professional boxer’s prolific 22-year career. Additionally, Chavez’s official website – www.juliocesarchavez.net – has embedded Vidshadow’s new media player to broadcast rare, behind-the-scenes footage of the boxer for his vast audience of fans.
“Julio César Chávez is a national hero to the entire country of Mexico,” said Vidshadow CEO Jordan D. Hudgens. “The Julio César Chávez organization sees the potential of reaching millions of online viewers through the JulioCesarChavez.net website, and because of this partnership, we are now actively extending our efforts in order to reach the fast-growing US Latino online market, particularly among Mexicans – the largest national origin group living in the US.”
There were 15.7 million Hispanic Internet users in the US in 2005, according to eMarketer. This total rose to 16.7 million in 2006. Increasing at a rate of 25%, nearly 21 million Latinos will be online by 2010. This means that by 2010 the number of Hispanic Internet users will approach the number of African-American users, making Latinos the fastest-growing minority group in the US to adopt internet use. According to a Pew Study, second generation Latinos or acculturated Latinos adopt internet use even faster.
Julio commented, “I am very excited by this development. I always wanted a website so that all the fans who honored me with their support for so many years could watch my greatest fights and follow my sons. Thanks to Vidshadow, they can watch different videos all the time. I am glad they are our partner.”
“Younger generations of US Latinos as well as second-generation Latinos coming of age currently in the US have not been exposed to some of professional boxing’s true legends,” said Brian Weymouth, President of Julio César Chávez Enterprises. “With an all-time winning streak of 90-0, Julio César Chávez is indeed one of those legends that will inspire Mexicans and all Latinos in the US and abroad. And now, thanks to Vidshadow, his millions of fans worldwide can relive his most triumphant moments in the ring again and again, even as they follow the budding careers of his sons, Julio, Jr. and Omar. La leyenda sigue – the Legend continues!”
Why Vidshadow? Vidshadow.tv possesses best-in-class technology and content, giving it a competitive advantage over other players in the digital distribution space.
This deal comes on the heels of Vidshadow’s recent partnership announcements with National Lampoon, FullTurn media and Planet X.
To learn more about Vidshadow and the company’s agreement with Julio César Chávez, please contact Carlos Moreno at
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