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May 12th, 2008
Filed Under: Blogante Business, Internet, Press Releases
Tagged: bilingual, mobile, Nielsen, radio, Spanish-language, television, Univision
Filed Under: Blogante Business, Internet, Press Releases
Tagged: bilingual, mobile, Nielsen, radio, Spanish-language, television, Univision
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Univision Online, Inc., the interactive subsidiary of Univision Communications Inc., the nation’s leading Spanish-language media company, today announced the results from a custom nationwide study conducted by Forrester Consulting, Inc. (Nasdaq: FORR), an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. The study found that Univision.com was the most-visited Spanish-language website in the U.S. among Hispanics who used the Internet at least once in the 30 days prior to taking the survey.(1) According to Univision.com’s Media Rating Council Accredited traffic measurements, the website delivered an average of 16.5 million monthly unique browsers, 36.5 million monthly visits and 12.5 million monthly video streams in 1st quarter 2008.(3)
“Hispanics are the fastest growing online group. The loyal community that Univision.com has developed is a testament to the compelling content and service offerings we provide,” said Cesar Conde, Executive Vice President, chief strategy officer of Univision Communications Inc. “A remarkable 62 percent of Univision.com’s users have not visited our closest website competitor in the last 30 days.(1) And as our digital platforms expand, we will continue to connect with a unique and growing audience that is open to advertising and new technologies.”
In addition to demonstrating Univision.com’s leadership position, the study shows the dramatic potential of mobile advertising with this community. Univision.com users are 11.5 times more likely than non-Hispanics online to be interested in accepting advertising on their mobile device in exchange for free content or offers. Univision’s users are also more open to downloading mobile video than non-Hispanics. In fact, they are seven times more likely to be interested in paying for TV or event highlights on their mobile phones. 1
“We are proud to have the #1 Spanish-language television network, cable network and radio properties,” added Conde. “The fact that we’ve also had the #1 Spanish-language website for the past seven years, demonstrates Univision’s commitment to delivering quality content and a unique experience to our audience.”
Sources:
(1) 2008 – Forrester Research Custom Study. Results are based on a national telephone survey conducted by Forrester Research among non-Hispanic and Hispanic internet users age 16+. Based on: 150 Non-Hispanics, 402 Hispanics; 269 Spanish-dominant/Bilingual Hispanics and 133 English-dominant Hispanics; field dates of 11/27-12/16/07(2) Simmons Custom Study, 2006; Nielsen Custom Studies, 2001-2005
(3) Univision.com Worldwide Traffic Analytics, MRC Accredited, Q1 2008
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 54,865 items found on this site below or dig into the Site Map
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