Switch to Español - (about Spanish news coverage vs English - a good read) - “The Spanish-language TV broadcasts are, for lack of a better word, more American.”

Posted on: May 12th, 2008
Filed Under: [ Media ] [ Top Stories ]
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Knowledge is Power!

““There’s no comparison in the coverage,” says Josh Kun, a communications professor at the University of Southern California who closely follows Spanish TV. “For people here, there are two places to look for better news: BBC News and Spanish-language news.”

Why the difference? As English-language news organizations — desperate to stop the declines of their audiences and ad revenues — cut back on news-gathering, they devote their time and resources to entertainment, celebrities, pets and crime (or, best of all, stories that combine all four). But Spanish-language TV producers, who serve a clearly defined, growing audience, have space to tackle weightier topics.

The result: The sharpest coverage of state and local issues — government, politics, immigration, labor, economics, health care — is now found on Spanish-language TV. They compete hard on serious stories. As a labor reporter for the Los Angeles Times in 2006, the only competitors I routinely saw at major union stories were reporters for KMEX, KVEA and La Opinion, a Spanish-language daily newspaper. These outlets tell their viewers more about how the state and the region work, they are more persistent in demanding explanations from public officials, and their reports routinely include more interviews with more sources from more perspectives.

The Spanish-language TV broadcasts are, for lack of a better word, more American.

They get ratings, too. KMEX’s 6 p.m. program has ranked either first or second for years among newscasts in the market in any language; its 11 p.m. newscast leads the ratings among nearly every adult demographic. .”*

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