Filed Under: Boston, Massachusetts, Media, Press Releases, Sports
Tagged: Baseball, Nielsen, outreach, population, Spanish-language, Telemundo, television
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The Boston Red Sox and Telemundo New England announced today that the Red Sox Report, the Emmy nominated television show, will now be seen in close to 270,000 Hispanic television homes on Telemundo New England as Reporte de los Red Sox. Reporte de los Red Sox will be broadcast to all four of Telemundo’s New England broadcast markets and will reach approximately 1 million Hispanic viewers as estimated by Nielsen Universe.
Red Sox Report, which currently airs on the New England Sports Network (NESN) on Sunday nights, will be re-edited in Spanish by Telemundo New England who will add a Spanish speaking on-air and voiceover presence. Reporte de los Red Sox will also feature special segments aimed towards Hispanic viewers and is slated to air weekly on Wednesday evenings at 6:00 p.m. starting May 7, 2008.
“This is a tremendous opportunity to provide our weekly television programming for the first time to the vibrant Hispanic community in New England,” said Chuck Steedman, Vice President/Fenway Enterprises and Broadcast Services for the Boston Red Sox. “This venture gives us a consistent opportunity to interact with our Hispanic fans and provide them an opportunity to look behind-the-scenes on a weekly basis.”
Telemundo is the nation’s second largest Spanish language TV network. Telemundo New England services the Boston (WNEU), Providence (WRIW), Hartford (WRDM) and Springfield (WDMR) markets with a mixture of network and local news and community affairs programming. “We are delighted to bring the Red Sox Report to our audience and advertisers for the first time in Spanish here in New England. We look forward to a long term partnership with the Boston Red Sox,” commented Michael Gillespie, Senior Vice President of Telemundo New England, ZGS Communications.
Red Sox Report is produced by Red Sox Productions, the club’s internal television and video production department. The show goes behind the scenes with Boston’s historic baseball team to tell all the stories from the field, the ballpark and the community, throughout New England and across Red Sox Nation. It originally debuted on Boston’s WSBK-TV in April, 2004; and also aired over the air in Providence, RI and Portland, ME. The show transitioned to NESN in April, 2006, and has aired year-round since. It has been nominated for seven Boston/New England Emmy Awards since 2005.
Reporte de los Red Sox will be available throughout New England via cable on the following Telemundo New England channels:
In the Boston market (WNEU): Charter Communications – Channel 99; Comcast – Channel 10, 14, 17, 19, 53,95 and 96; Metrocast Cablevision – Channel 19; RCN – Channel 16; TDS Cable – Channel 22; and Time Warner – Channel 15
In the Hartford market (WRDM): Comcast – Channel 13, 16, 17, 18, 19 and 20
In the Providence market (WRIW): Cox Cable – Channel 54; Starlight Communications – Channel 4
In the Springfield market (WDMR): Comcast – Channel 11, 18; Charter Communications – Channel 96
Telemundo New England is owned by ZGS Communications, a Hispanic-owned broadcasting company headquartered in Arlington, Virginia that owns and operates the largest group of Telemundo affiliate television stations. WNEU Boston, WRIW Providence, WRDM Hartford and WDMR Springfield are proud of their commitment to service, local programming, community outreach, and the celebration of Hispanic culture and heritage. Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news, and sports source for Hispanics. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 93% of U.S. Hispanic households in 142 markets.
Editor’s Note: A title graphic of Reporte de los Red Sox and a segment of the show is available for download on public-affairs.redsox.com. Username: publicaffairs Password: redsox2008″*
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 54,809 items found on this site below or dig into the Site Map
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