Posted on: May 12th, 2008
Filed Under: [ Business ] [ Marketing ] [ Press Releases ] [ Blogante Business ]
Tags: attorney, Entravision, radio, sales, spanish broadcasting system
As the exclusive commercial wire service for Radio Ink’s Hispanic Radio Conference, Hispanic PR Wire is pleased to announce the full conference agenda, featuring leading Hispanic media professionals including Jeff Hinson of BMP Radio; Jeffery Liberman of Entravision Communications and Marko Radlovic of Spanish Broadcasting System.
The Hispanic Radio Conference, scheduled for May 19-20, 2008 at the Biltmore Hotel in Coral Gables-Miami, Florida, will cover demographic trends, issues facing Hispanic radio broadcasters, as well as management and programming issues.
By 2011, nearly one person out of every six living in the United States will be of Hispanic origin and will account for 9.5 percent of all US buying power, up from only 5 percent in 1990. In sheer dollar power, Hispanics’ economic clout will rise to almost $1.2 trillion in 2011, according to the Selig Center for Economic Growth. Likewise, Arbitron’s Hispanic Radio Today 2007 reports that the number of stations programming to Hispanic audiences increased 4% between the Spring of 2005 and 2006, from 701 to 730 — a new record, confirming that radio is a primary media platform for this ethnic group.
“We’ve planned an exciting line up for the 2nd annual Radio Ink Hispanic Radio Conference,” said Deborah Parenti, VP/General Manager Radio Ink. We’re honored to have Geraldo Rivera as the keynote speaker. We also have eight jam-packed sessions on important issues such as ‘Selling Hispanic Radio in a Recession’ and ‘The New Face of the Hispanic Market’ as well as sales training, immigration, programming and legal matters. Our panelists include notables such as Dr. Joachim de Posada, Isabel Valdes, Jose Cancela, David Burgos, Jane Mago and Gloria Tristani. And we are especially pleased to present again a ‘Group Heads’ Super Session’ moderated by Eric Rhoads, Radio Ink’s chairman and publisher, that will include participation by the leadership of Hispanic radio’s top companies.”
Conference sessions include:
May 19
2:00-3:30 pm Times Are Tight: Selling Hispanic Radio in a Recession - Dr. Joachim de Posada, International Motivational Speaker and Author
3:30-4:15pm Keynote Speaker: Geraldo Rivera
5-5:50pm Inside the Minds of Hispanic Radio’s Top Programmers: From Format Forecasts to Competitive Clutter
Pio Ferro, VP/Programming, Spanish Broadcasting System
Jose Santos, VP/Spanish Language Programming, BMP Radio & President, Santos Latin Media
May 20
10-10:40am The Great Immigration Debate: The Impact on Hispanic Radio, Its Listeners, and Advertisers.Moderated by Rosemary Scott, Corporate Communications/Research Director, BMP Radio
Hope Andrade, Chairwoman, Texas Department of Transportation & Executive Director, Matt.org
Pieter D. Speyer, immigration attorney and Radio Hispana talk show host
10:40-11:30am The New Face of the Hispanic Market: Is Your Radio Station Tuning Them In?
Moderated by Jose Cancela, Principal, Hispanic USA Inc.
Darryl Brown, Darryl Brown Radio Consulting
David Burgos, head of Millward Brown’s Multicultural Practice
Robin Flynn, Senior Analyst, SNL Kagan
Isabel Valdes, Principal, Isabel Valdes Consulting
1:45-2:45pm Medallas de Cortez Award Ceremony
2:45-4pm Second Annual SUPER SESSION Group Head Roundtable
Moderated by B. Eric Rhoads
Jeff Hinson, President/CEO, BMP Radio
Jeffery Liberman, President/Radio Division, Entravision Communications
Marko Radlovic, Executive Vice President/COO, Spanish Broadcasting System
Full conference agenda available at: www.radioink.com/hispanicconference/agenda.asp
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