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Hispanic PR Wire, the Exclusive Commercial Wire Service of Radio Ink’s Hispanic Radio Conference, Announces Conference Agenda

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“As the exclusive commercial wire service for Ink’s Hispanic Conference, Hispanic PR Wire is pleased to announce the full conference agenda, featuring leading Hispanic media professionals including Jeff Hinson of BMP ; Jeffery Liberman of Communications and Marko Radlovic of .

The Hispanic Conference, scheduled for May 19-20, 2008 at the Biltmore Hotel in Coral Gables-Miami, Florida, will cover demographic trends, issues facing Hispanic broadcasters, as well as management and programming issues.

By 2011, nearly one person out of every six living in the United States will be of Hispanic origin and will account for 9.5 percent of all US buying power, up from only 5 percent in 1990. In sheer dollar power, Hispanics’ economic clout will rise to almost $1.2 trillion in 2011, according to the Selig Center for Economic Growth. Likewise, Arbitron’s Hispanic Today 2007 reports that the number of stations programming to Hispanic audiences increased 4% between the Spring of 2005 and 2006, from 701 to 730 — a new record, confirming that is a primary media platform for this ethnic group.

“We’ve planned an exciting line up for the 2nd annual Ink Hispanic Conference,” said Deborah Parenti, VP/General Manager Ink. We’re honored to have Geraldo Rivera as the keynote speaker. We also have eight jam-packed sessions on important issues such as ‘Selling Hispanic in a Recession’ and ‘The New Face of the Hispanic Market’ as well as training, immigration, programming and legal matters. Our panelists include notables such as Dr. Joachim de Posada, Isabel Valdes, Jose Cancela, David Burgos, Jane Mago and Gloria Tristani. And we are especially pleased to present again a ‘Group Heads’ Super Session’ moderated by Eric Rhoads, Ink’s chairman and publisher, that will include participation by the leadership of Hispanic ’s top companies.”

Conference sessions include:

May 19

2:00-3:30 pm Times Are Tight: Selling Hispanic in a Recession – Dr. Joachim de Posada, International Motivational Speaker and Author

3:30-4:15pm Keynote Speaker: Geraldo Rivera

5-5:50pm Inside the Minds of Hispanic ’s Top Programmers: From Format Forecasts to Competitive Clutter

Pio Ferro, VP/Programming,

Jose Santos, VP/Spanish Language Programming, BMP & President, Santos Latin Media

May 20
10-10:40am The Great Immigration Debate: The Impact on Hispanic , Its Listeners, and Advertisers.

Moderated by Rosemary Scott, Corporate Communications/Research Director, BMP

Hope Andrade, Chairwoman, Texas Department of Transportation & Executive Director, Matt.org

Pieter D. Speyer, immigration and Hispana talk show host

10:40-11:30am The New Face of the Hispanic Market: Is Your Station Tuning Them In?

Moderated by Jose Cancela, Principal, Hispanic USA Inc.

Darryl Brown, Darryl Brown Consulting

David Burgos, head of Millward Brown’s Multicultural Practice

Robin Flynn, Senior Analyst, SNL Kagan

Isabel Valdes, Principal, Isabel Valdes Consulting

1:45-2:45pm Medallas de Cortez Award Ceremony

2:45-4pm Second Annual SUPER SESSION Group Head Roundtable

Moderated by B. Eric Rhoads

Jeff Hinson, President/CEO, BMP

Jeffery Liberman, President/ Division, Communications

Marko Radlovic, Executive Vice President/COO,

Full conference agenda available at: www.radioink.com/hispanicconference/agenda.asp
“*

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