Gigante supermarkets to accept political advertising in-store From: hispanicad.com
Tagged: HispanicAd, MexicoPosted on: May 12th, 2008
Urban Tiger Marketing (UTM), a recently founded marketing company and Gigante USA, a Mexico-based supermarket chain have announced an agreement to place advertisements on grocery carts inside Gigante’s 9 North American stores. The agreement will allow UTM to accept and place political advertisements. Gigante USA is widely believed to be the first retailer willing to accept this type of advertising. “*
Curation from Tomás
Filed Under: Business, Business News, Marketing & Advertising, Politics
