Banker eyes Roberto Clemente Jr. for ads

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Posted on: May 12th, 2008
Filed Under: [ Marketing ] [ People ] [ Blogante Business ]
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“The next voice you’ll hear from Continental Home Loans in Melville may have a familiar Latino accent.

The mortgage banker has been talking to Roberto Clemente Jr., an ESPN commentator and former pro baseball player, about being the spokesman on ads aimed at the Latino community. The company wants a respected Latino figure who would “promote fairness and education” about mortgages amongst Latinos in print and radio ads and possibly Spanish cable television.

“His family has a legacy within the Latino community,” said Dean Hartman, Continental’s chief planning officer. “*

*From: http://www.newsday.com
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