Muy Bueno!: Creative Alliance’s efforts to reach Hispanic population pay off with new KFC account

Creative Alliance Inc. is starting 2008 with a major new piece of longtime client KFC’s Hispanic marketing business and three other new accounts, adding a total of $17.7 million in capitalized billings.

The new accounts, including KFC’s U.S. Hispanic account, represent “a pretty good peak in today’s economic times” for her 20-year-old firm, said Debbie Scoppechio, Creative Alliance founder, chairwoman and CEO. “*

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