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Muy Bueno!: Creative Alliance’s efforts to reach Hispanic population pay off with new KFC account From: louisville.bizjournals.com
Tagged: Kentucky, Louisville, populationPosted on: May 9th, 2008
Creative Alliance Inc. is starting 2008 with a major new piece of longtime client KFC’s Hispanic marketing business and three other new accounts, adding a total of $17.7 million in capitalized billings.
The new accounts, including KFC’s U.S. Hispanic account, represent “a pretty good peak in today’s economic times” for her 20-year-old firm, said Debbie Scoppechio, Creative Alliance founder, chairwoman and CEO. “*
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Filed Under: Business News, Marketing & Advertising
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