Arbitron’s Portable People Meter & it effect on Hispanic Radio

By now almost everyone in the media industry has heard about Arbitron’s latest attempt to improve its present day system of “diary keeping” to a new and supposedly “improved” method of electronic measurement called the “Portable People Meter”- PPM. This new technology has already replaced the diary in two major markets- Houston and Philadelphia. New York, Chicago, Los Angeles, San Francisco and San Jose are scheduled to follow in the Fall of this year. “*

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