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Intelligence: The Hispanic Market’s Digital Evolution – Hispanics are spending more time online than watching TV! From: portada-online.com
Posted on: May 7th, 2008
“This is a much deeper data mining than has previously taken place,” says Michelle Azan, VP of digital innovation at Terra Networks. “While there have been many studies examining online behavior, this goes much further by identifying these segments and the attributes particular to each.”
Among the more interesting findings was that online Hispanics are spending more time online than watching TV. The study reports that 56% of participants spend an hour or more online per day, compared with 50% who said they spend an hour or more of each day watching TV.”*
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