Encyclopaedia Britannica targets Latinos with specialty products - Hispanic MPR

Posted on: May 7th, 2008
Filed Under: [ Business ] [ Blogante Business ]
HispanicTips has 43,151 stories & 115,000+ visitors a month.
Check out today's 6 stories - Knowledge is Power!

“Although 98 percent of Encyclopaedia Britannica products are in English, in 2004 the company began offering a limited selection of CD-ROM products for United States Latinos. The products, available online and through special promotions, are Hispanic Heritage in English; Britannica Junior Visual Dictionary in English, French and Spanish; Enciclopedia Compacta Britannica in Spanish; and Merriam-Webster’s Spanish English Dictionary. “*

Stumble it! | | AddThis Feed Button

Other posts that may interest you

Britannica Products Win Publishing Awards - Spanish-Language Site and Compton's Encyclopedia Honored

Casio targets Houston, LA Latinos with first Spanish language billboard, online ads - Hispanic MPR

Blogante News for Wednesday - May 7th, 2008

New bank targets Latinos in South Bronx - Hispanic MPR

SK Foods to Produce All La Victoria and Embasa Mexican Sauces and Specialty Items

H and R Block targets Latinos with regionalized Spanish language ad campaign in 13 markets - Hispanic MPR

TV program targets English dominant Latinos with multiplatform approach - LatinEyes - Hispanic MPR

French cosmetics company launches product line in U.S., targets Latinos - Hispanic MPR

Obesity clinic targets Latinos - University of Southern California

Bilingual magazine targets New Hampshires’s growing Latino community





Check us out!



Feedback Form