Posted on: May 6th, 2008
Filed Under: [ Business ] [ Marketing ] [ Press Releases ] [ Blogante Business ]
Tags: Mexico, mexico city, sales, soccer, Spanish-language, television, Univision
Univision and The Vidal Partnership today announced a groundbreaking soccer entertainment property, “El Juego Supremo” (The Ultimate Match). A high octane reality soccer competition series, “El Juego Supremo” marks the first Univision Network original branded soccer entertainment property. Nissan North America and Sprint are exclusive network sponsors.
“El Juego Supremo,” scheduled to air in the fall on the Univision Network, will bring together five soccer legends from Mexico and five from the Americas, including the U.S. These legends will assemble and train a team of rookies. Two legends from each team will serve as the primary coaches, and each coaching team will give 10 talented amateur soccer players the opportunity of a lifetime.
“We are thrilled to partner with The Vidal Partnership, Nissan North America and Sprint to bring our viewers an exciting new soccer reality competition,” said David Lawenda, president of advertising sales & marketing, Univision Communications Inc. “This innovative property represents Univision’s commitment to delivering our viewers exciting, quality programming that allows our marketing and advertising partners to connect with our viewers in a meaningful way.”
The new branded entertainment property marks the first collaboration between Univision, the nation’s leading Spanish-language network, and The Vidal Partnership, the largest independent Hispanic agency in the country. With Nissan North America and Sprint in mind, the agency and network generated a concept that would showcase the strength of both brands.
“The Vidal Partnership is very excited to join forces with Univision Network to bring this new and innovative entertainment property developed exclusively for our clients, Nissan North America and Sprint, as well as creating an entirely new format for this genre,” said Oswald Mendez, managing partner, director of integrated communications, The Vidal Partnership.
Both Nissan North America and Sprint will have the opportunity to integrate their products in select scenes throughout “El Juego Supremo.” Nissan North America will feature the Nissan Titan, which has garnered a solid reputation as the truck of choice for work and adventure, as well as the Nissan Rogue, the automaker’s new, sophisticated small crossover SUV that made its debut last year. Sprint will showcase its Motorola I335 Nextel walkie-talkie phone as well as the long-awaited Samsung Instinct, exclusive to Sprint, and a phone that is already creating buzz as an industry-leading user experience.
“‘El Juego Supremo’ is exactly the type of branded entertainment property that Nissan wants to be a part of,” said Ben Poore, vice president of marketing communications, Nissan North America. “Nissan has a large number of Hispanic vehicle owners, and this unique property allows us to continue to engage with the Hispanic community through their passion points. As a brand, we have had a successful presence in soccer for several years, and ‘El Juego Supremo’ allows us to broaden our audience reach with a compelling story about soccer legends and talented players aspiring for greatness.”
A joint production between Animus Entertainment Group, Zeal Television and The Vidal Partnership, “El Juego Supremo” will allow viewers to follow the teams training in Mexico City and Miami. Viewers will witness the relationships unfold between the legends and the rookies, and the different personalities and conflicts make the legends’ task to inspire and lead rookies a challenge. Each of the five, one-hour episodes will end with an elimination match for each team. Each match will test the rookies’ talent. The final match between Mexico and the Americas will be broadcast live from a premier soccer stadium in the U.S. “*
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