De La Hoya’s best win? Captivating Hispanics

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Posted on: May 6th, 2008
Filed Under: [ Marketing ] [ Tomás' Picks ] [ People ] [ Blogante Business ]

“The term, I admit, resists translation, but it kept running through my mind the other evening at The Home Depot Center. Cinco de Hoya.

It wasn’t a fight as much as it was a festival, with the Hispanic community, plus assorted others, gathering to express an appreciation for what Oscar De La Hoya has meant to it with his skills and with his dignity. I want to emphasize that word dignity. De La Hoya possesses it. Few in boxing do. Where is the sport going to be without him? Nowhere, I suspect.”*

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