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Posted on: May 5th, 2008
Filed Under:
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Business ]
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Press Releases ]
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Blogante Business ]
Tags:
Nielson,
Spanish-language,
television
Newsletter readers - Don't forget HispanicTIPS - Gracias, Tomás
According to a special report on the travel industry published this week by Hispanic Market Weekly, the leading authority on U.S. Hispanic marketing and media, marketers continue to aggressively pursue the fast-growing Latino consumer while now developing plans to reach an emerging subgroup — the business and affluent Latino leisure traveler. The report shows airlines leading the travel industry in spending. Through the first three quarters of 2007, the top 10 airlines invested just over $19 million in Spanish-language advertising, with the majority ($12.5 million) going to Spanish-language network television. The top investor over the same period was Southwest Airlines at $11.8 million, as tracked by Nielson Monitor-Plus.”*
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SIEMPRE MUJER MAGAZINE PLANS APRIL/MAY 2006 TRAVEL-THEMED ISSUE
Southwest Airlines and the Hispanic Association of Colleges And Universities Offer College Students Free Travel
