Reader Advocate: Spanish ads appeal to growing niche - Salt Lake Tribune

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Posted on: May 5th, 2008
Filed Under: [ Marketing ] [ Media ] [ Blogante Business ] [ Utah ] [ Salt Lake City ]
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“Some of our readers were upset this week with Spanish-language advertising that was delivered in their copies of The Salt Lake Tribune. This reader typified some comments:

“Included in my morning paper of May 1, was a pamphlet advertising Wal-Mart. The real problem is this ad was written completely in Spanish.

“My opinion is that the majority of people in this country that speak Spanish-only are here illegally, thus I am highly offended that you are catering to these people at my expense. If your paper intends to continue in this manner, I feel I no longer need to be a subscriber.” “*

*From: http://www.sltrib.com
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