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Online advertising is growing strongly in Latin America, with Brazil leading the way. From: latinbusinesschronicle.com
Tagged: Brazil, latin america, salesPosted on: May 5th, 2008
Online advertising is growing faster in Latin America than the world average. It is also typically outpacing other marketing channels, new data from ZenithOptimedia shows.
The strong growth is mainly due to growing Internet penetration combined with increased usage per person, says Bruno Almeida, advertising and sales director of US Media Consulting, a Miami-based company that place ads in Latin America for companies such as Porsche, Hewlett-Packard, Starwood and Puma. “More and more people are spending more and more time online,” he says. “This makes the medium attractive to advertisers.”"*
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Filed Under: Business News, International, Marketing & Advertising, Technology
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