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Posted on: May 5th, 2008
Filed Under: [ Press Releases ] [ New York City ]
Tags: DirecTV, football, latin america, population, Spain, Spanish-language, television, Univision
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The growing trend of increased international travel to New York City, combined with the popularity of international sports and the large U.S.-based Spanish-speaking population, has prompted the New York Marriott Marquis, a luxury hotel in Times Square, to add three new international television offerings in all of its guest rooms: Setanta Sports, UNIVISION and Galavisión. These new channel offerings come into place on the heels of the installation of LG 37-inch flat screen televisions in all 1,946 guest rooms in one of New York City’s largest hotels, located in the heart of Times Square. All three channels are offered free of charge to hotel guests.
Setanta Sports is a premium sports television channel dedicated to distinctly European and international football, world-class rugby and other sports. In the United States in 2005, the channel successfully launched with the live broadcast of the Champions League on the DIRECTV platform as a premium channel.*
UNIVISION is the largest Spanish-language network in the United States. Its programming includes novelas, news, sports and entertainment.**
Galavisión provides additional viewing options for the ever-growing and diverse U.S. Hispanic population. It is the only Hispanic network to offer over 50 hours of live programming per week - more than any other Spanish network. Its programming features news, sports TV channels and variety/comedy shows.***
“International sports have become increasingly popular in the United States, amongst Americans and expatriates” says Mike Stengel, general manager of the New York Marriott Marquis. “At the same time, we have noted a significant increase in international hotel guests from Spanish-speaking countries, including Spain and throughout Latin America. There is also a huge Spanish-speaking American population here. We wanted to respond to the interests expressed by our guests in offering these new channels to them. It’s another way for us to serve our guests better and to keep them connected to their favorite programs and sporting events while away from home.”
The New York Marriott Marquis is located at 1535 Broadway, between West 45th and West 46th Streets in New York City. For reservations, call: 1-800-843-4898 or visit www.nymarriottmarquis.com.”*
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