Dorel Juvenile Group USA Launches espanol.safety1st.com

Dorel Juvenile Group USA (DJG USA), a division of Dorel Industries (TSX: DII.B DII.A), the nation’s largest juvenile products manufacturer and the maker of Safety 1st® brand products, is launching a Spanish-language version of its Safety 1st Web site on May 5. Espanol.safety1st.com boasts all of the exciting features of the English-language site, safety1st.com, including:

* Easy-to-find product searching in four categories: Child Care (including bathtubs and accessories, high chairs, and health items) Home Safety (including childproofing items and monitors), Play & Relax (including bouncers, play yards and swings) and Travel (including car seats and strollers). Products are also searchable by age, room and collection.
* Tools such as a car seat selector to determine which type of car seat is best for your child, a room-by-room childproofing guide, a how-to childproofing video and a state-by-state map of booster seat legislation that shows parents requirements by age, height and/or weight.
* Access to the Safety 1st Community, including a “Share Your 1st” Bulletin Board where parents can post photos of their child’s firsts and a “Wish List” where parents can share with friends and family which Safety 1st products they like.

“We are pleased to be able to serve our Spanish-speaking customers on the Safety 1st Web site,” said Dave Taylor, President and CEO of DJG USA. “We welcome them to our online community and look forward to sharing many ‘1st’s’ together.”

In addition to Safety 1st, DJG USA designs and distributes products under the Cosco® Juvenile, Quinny®, Maxi-Cosi® and Eddie Bauer®-licensed brands, and will also offer Spanish-language versions of some of those sites, including espanol.djgusa.com, espanol.coscojuvenile.com and espanol-eddiebauer.djgusa.com.”*

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