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Posted on: May 5th, 2008
Filed Under: [ Business ] [ Media ] [ Blogante Business ]
Tags: magazine
“We wanted to have a very tangible product to leverage our very robust database of Hispanic customers,” says Gilbert Dávila, V.P. Multicultural Marketing at The Walt Disney Company and also publisher of the new magazine. “Disney en Familia is going to be mailed out to our 350,000 best customers,” he says. The 350,000 controlled distribution publication is rate base guaranteed (soon to be audited by ABC). In addition, Disney en Familia will be distributed at some grassroots events. For the premier issue, Dávila notes that the page count will be no less than 68 pages.”*
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