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Cell phone firms’ dream demographic: Latinos From: sfgate.com
Tagged: mobilePosted on: May 5th, 2008
The cell phone, with its camera, music player and Web browser, has been likened to a modern day Swiss army knife – but few users routinely take advantage of all its features.
One ethnic group, however, is increasingly relying on the various applications the ubiquitous mobile gadget has to offer. Recent surveys and research indicate that Latinos depend on their cell phones for more services than other ethnic groups, turning to it for messaging, downloading music, surfing the Web and e-mailing.
It is a relationship created out of culture, social preferences and necessity, observers and users say.”*
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Filed Under: Business, Business News, Top Stories
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