39+ million or $780,000,000,000 reasons why you need to learn about my content service.
Brewers target Latino kids in bid to gain market From: sacbee.com
Tagged: television, UnivisionPosted on: May 5th, 2008
The last few years have seen brewers focusing huge financial resources to move their products into Latino hands. Miller Brewing Co. signed a three-year, $100 million advertising deal with Univision Communications in 2004. Anheuser-Busch and Molson Coors created vice presidential posts to head up their Latino marketing efforts.
…
More young people are seeing alcohol ads today than ever before. Among all racial groups, youth exposure to alcohol ads on television jumped 48 percent from 2001 to 2005, according to the Center on Alcohol Marketing and Youth at Georgetown University.Alarmingly for Latinos, more alcohol advertising is being aimed at our youth than at other young people.”*
Curation from Tomás
Filed Under: Business News, Eye Openers, Health, Marketing & Advertising, Youth
Comments
