Telemundo, Nielsen to Open Pulse Research Center – at Universal City Walk in Los Angeles From: broadcastingcable.com
Tagged: California, Los Angeles, Nielsen, Telemundo
Telemundo Communications Group is partnering with Nielsen to open the Pulse Research Center, a “state-of-the-art research facility” at Universal City Walk in Los Angeles.
The plant is equipped with Nielsen’s latest digital equipment for focus-group testing and touch-screen survey-data collection, including Webcam/video clips, interview capabilities and linkage with Nielsen ViewerCast in 15 research sites across the country.”*
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Curation from Tomás
Filed Under: Business, Business News, Media
