NASCAR’s Montoya a success on track and market

Posted on: May 1st, 2008
Filed Under: [ People ] [ Sports ]
Knowledge is Power!

“Juan Pablo Montoya looks as comfortable in front of the camera as he does at 190 mph. That’s good, because NASCAR’s first Latino success story on the track is making inroads as a marketing star on the TV screen.

Last Friday Montoya was a featured pitchman on QVC’s For Race Fans Only, following Cup champion Jimmie Johnson to the stage as host Dan Hughes hawked 1/24- scale replicas of NASCAR race cars, starting at $69.75.”*

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