Scott Brand’s ‘Comparte tu Dicho’ win a Gold Reggie

The Scott brand’s successful “Comparte tu Dicho” (Share Your Sayings) Hispanic marketing campaign, which celebrates the traditions and common sense of the Latino community, has garnered the 2008 Gold Reggie for multicultural marketing. The award was presented to the Scott brand and its agency partner, MASS Hispanic Marketing, out of Miami, at the Promotion Marketing Association’s (PMA’s) 25th annual award ceremony, held recently in Chicago.”*

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