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LATIN ALTERNATIVE MUSIC CONFERENCE (LAMC) ANNOUNCES ARTIST LINEUP AND PANEL SCHEDULE

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Free Central Park SummerStage Concert (Saturday, July 12th) Features Mexican Rock Songstress Julieta Venegas and ’s Electro-Rockers Along With Chilean Buzz DJ Bitman

Free Celebrate @ Prospect Park Concert (Friday, July 11th) Features Brazilian Girls, Miranda! And Ticklah

Additional Artists Include Pacha Massive, Mexican Institute of Sound, CuCu Diamantes (Yerba Buena), Ticklah, Emmanuel Horvilleur, Sussie 4, Ximena Sariana, Zigmat And Forro In The Dark

The Latin Alternative Music Conference () has announced this summer’s concert and showcase lineup. Among the highlights are a free Central Park Summer Stage concert on Saturday, July 12th featuring Mexican rock songstress , Mexican electro-rockers and Chilean buzz DJ Bitman. ’s annual concert at Celebrate will take place the evening of Friday, July 11th in Prospect Park, and this year’s lineup will feature Argentine electro-pop band Miranda!, New York City’s own melting pop band Brazilian Girls and dub master Ticklah (Easy Star All-Stars + Antibalas Afrobeat Orchestra). Additional events include an Experimental Night in , Music and Night @ Central Park SummerStage, Indie Showcase @ The Mercury Lounge, Terra showcase @ Bowery Ballroom, Cyloop/Gibson Acoustic Showcase @ SOB’s, and the Pepsi Blue Carpet Bash Closing Party.

(SEE FURTHER BELOW FOR FULL ARTIST LINEUP AND SCHEDULE)

With a warm welcome from the Big Apple, the biggest event in the world for cutting-edge Latin music will return to the Roosevelt Hotel in New York City from July 8th – 12th. Discounted registration for is available for only $249 at www.latinalternative.com (discounted rate expires on June 1st ). Featuring leading artists as well as many of the music industry’s most prominent decision-makers, the ninth annual is a “must play” event for developing and established acts alike.

“Major music events like the 9th Annual Latin Alternative Music Conference draw music fans from around the world to New York City,” said Mayor Michael Bloomberg. “Through the work of the Latin Media and Entertainment Commission, New York has been able to attract and retain major Latin events generating millions in economic activity for our City. As we continue to showcase the talent and rich cultural diversity of Nueva York, hosting events like the helps us as we stake our claim as the Latin media and entertainment capital of the world.”

With past conferences averaging more than 1,250 music industry attendees and 25,000 concert fans each year, 2008 promises to be an exciting year yet again. This multi-day conference provides networking opportunities with the genre’s leading artists, label executives, journalists, marketers, managers, retailers and programmers. It is the most extensive Latin music conference to date.

will be returning for its second year in and Buenos Aires on September 5th and September 22th-24th, respectively.

Tuesday, July 8th:

- 8:00pm  -  11:00pm: Underground Night at 282 North Henry Gallery  ()
Featuring ¿Habrán Esperanzas?, a by Felipe Monsalve With DJ set to be provided by special Guest DJ
Presented by Zune

Wednesday, July 9th:

- 3:00pm – 5:00pm: Registration @ The Roosevelt Hotel

- 5:00pm – 8:00pm: Music & Night at Central Park Summerstage featuring Bragging Rights: Stickball Stories, a by Sonia N. Gonzalez, with musical performance by CuCu Diamantes (of Yerba Buena) and prelude by Andres Levin.

– 8:00pm – 1:00am: Indie Showcase at The Mercury Lounge
Co-Presented by GoTV, Gibson, Discmakers, and Myspace Latino
Performances by Zigmat (New York), Che Sudaka (Barcelona), Allá (Chicago), Forro in the Dark (New York), Guajiro (Puerto Rico/Miami) plus special guests!

Thursday, July 10th:

- 9:00am – 5:00pm: Registration, Panels & Exhibits @ The Roosevelt Hotel

- 11:00am – 5:00pm: Panel Day One at The Roosevelt Hotel featuring topics:

WIDENING LATIN MUSIC’S GLOBAL REACH: How new tour markets and new technologies are creating opportunities at home and abroad Presented by Cyloop

CAN I OUTSOURCE MY RECORD LABEL (OR NOT)?: New business models in a changing marketplace

HEARD IT THROUGH THE GRAPEVINE: How the U.S. Latin listener hears new music
Presented by

- 6:00pm – 8:30pm: Acoustic Showcase at SOB’s Co-Presented by Cyloop and Gibson
Performances by: Che Sudaka, Udi E Geral, , Emmanuel  Horvilleur, Zigmat, Very Be Careful, plus special guests!

- 9:00pm – 1:00am: Bowery Ballroom Showcase Presented by Terra
Performances by: Pacha Massive, Emmanuel Horvilleur, Sussie 4, Mexican Institute of Sound, , plus special  guests!

Friday, July 11th:

- 9:00am – 5:00pm: Registration, Panels & Exhibits @ The Roosevelt Hotel, Mezzanine Level

- 11:30am – 5:00pm: Panel Day Two at The Roosevelt Hotel featuring topics:

BLOGUEANDO: How Latino-oriented and indie music blogs and bloggers are helping artists connect with new audiences and brands

FROM TO TIGER WOODS: Licensing opportunities for new Latin sounds

- 2:00pm – 3:00pm: Moses Avalon Q&A session

- 7:30pm – 11:00pm: /Celebrate Show at Prospect Park Bandshell Presented by ZUNE
Performances by: Brazilian Girls, Ticklah and Miranda!

Saturday, July 12th:

- 3:00pm -7:00pm: /Central Park Summerstage Show at Rumsey Playfield Presented by MTV Tr3s
Performances by: , and DJ Bitman

- 8:00pm – 10:00pm: Pepsi Blue Carpet Bash// Closing Night Party Sponsored by ZUNE, Pepsi and others
Come out and celebrate with the spirits and sounds of some of Latin Alternative’s hottest artists!

For more information on the Latin Alternative Music Conference please visit: www.latinalternative.com

Sponsorship – Jennifer Sarkissian – Jennifer.sarkissian@cookman.com – 818.763.1397

Media Relations – Paul Dryden – paul.dryden@cookman.com - 818.763.1397

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