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Posted on: April 29th, 2008
Filed Under: [ Marketing ] [ Sports ] [ Blogante Business ]
Tags: Baseball, cerveza
Newsletter readers - Don't forget HispanicTIPS - Gracias, Tomás
Boxing ain’t baseball. Budweiser and Everlast notwithstanding, brands have generally been wary about associating with a sport with poor reputation among the general market, and questionable promotional value because of bad fights and meaningless titles.
They may be changing. With the booming interest in the fight game among Hispanic consumers, and with the first Mexican-American-run fight promotion company founded by a star who transcends the sport, at least one brand–Cerveza Tecate, imported by Heineken USA–is boosting its presence in boxing.”*
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