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Allstate drives auto insurance spending in U.S. Hispanic market From: triangle.bizjournals.com
Tagged: Allstate, insurance, Spanish-language, televisionPosted on: April 29th, 2008
Allstate Insurance Co. ranks first among auto insurers in advertising spending targeted to the U.S. Hispanic market, according to a report released Monday by Hispanic Market Weekly.
Allstate, which employs more than 600 people locally, budgeted $36.1 million in Hispanic media for the first three quarters of 2007, the report said. More than $32 million went for Hispanic TV networks. The insurer also earmarked $1.7 million for spot television, about $1.3 million for cable TV and $1.1 million to national Spanish-language magazines.”*
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Filed Under: Business, Business News, Marketing & Advertising
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