Clicky

Spanish Broadcasting System Hosts First Upfront for Mega TV

Share |
information (meta) --»
need help? --»
source, text, links --»

“, Inc. (SBS) (NASDAQ: SBSA) announced today that it had hosted its first network “Upfront” presentation for . At the event, which was held in New York City, Company executives announced that had entered into a programming distribution agreement with a new major market affiliate serving Puerto Rico. In addition, the Company unveiled its new programming initiatives, featuring original proprietary content produced by its recently-inaugurated Megafilms subsidiary, which will supplement the high quality fare currently airing on .

announced that it had entered into a new retransmission agreement with WSJU (Channel 30) in Puerto Rico to broadcast ’s award-winning programming. Under the terms of the agreement, Puerto Rico viewers will soon be able to enjoy daily programs such as “Esta Noche T� Night,” with Alexis Vald�s, “Bayly,” “Maria Elvira Live,” “Paparazzi,” “Ra�ces y Recuerdos,” “El C�rculo,” “Mega News,” and many others.

In addition, showcased other upcoming programming developments including “La Descarga”, a new Sunday night musical jam session featuring Grammy award winner Albita, as well as its new female-targeted afternoon offering, “Las Divas de la Tarde”, scheduled to debut in 2009. also announced the expansion of its nightly news program “Mega News”, by joining forces with News Corporation as an affiliate of the Fox News Edge Service.

“Mega has had unprecedented growth, tripling its key demos in the last year and expanding the programming with high-quality productions and nationally recognized Latino talent. Our upfront line-up confirms that we are the network to watch in the Hispanic TV Market”, stated Cynthia Hudson, Executive Vice President and Chief Creative Officer of SBS.

According to the Hispanic Station Index, which provides ratings data on the top 19 Hispanic markets in the United States, will now reach over 2.5 million Hispanic Households in the U.S. and Puerto Rico.

In addition its over-the-air coverage, ’s new affiliate has significant cable and satellite penetration in Puerto Rico. WSJU is a full-power facility in San Juan that is carried on all of the cable and satellite providers, including Liberty, Choice, One Link and Dish, throughout Puerto Rico. In addition, will continue its island-wide, 24 hour service via DirectTV.

SBS and executives also announced the inauguration of Megafilms, the new entertainment division that will produce exclusive filmed content for . Company executives were accompanied by Latino superstar , who plays the title role in the upcoming miniseries, “Gabriel”, and who was on hand to host the evening’s festivities. The Megafilms project will include the production of feature films, music specials, miniseries, soap operas, documentaries and other types of filmed entertainment that will be available for local and international theatrical release as well as broadcast, cable and satellite syndication and home video distribution.

“Megafilms allows us to expand our horizons, explore multiple revenue models and broaden our content with high-quality dramatic offerings that enhance our overall programming line-up, facilitating the exploitation of our multimedia platforms as a springboard for growth”, stated , Jr., Chairman and Chief Executive Officer of SBS.

The event was attended by numerous media celebrities representing a cross-section of today’s top TV and personalities, including recognized news journalist Mar�a Elvira Salazar, Alexis Vald�s, the talk show host and actor, and the stars of “El Vacil�n de la Ma�ana,” the number one New York morning show which airs daily on SBS station Mega 97.9 (WSKQ-FM).

Along with its flagship owned and operated station in Miami and its broadcast, production and uplink facilities due to be inaugurated in June, has now secured an important foundation for its network distribution platform – two years after commencing operations.”

related posts (sort of) --»
view/search these tags on --»

Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 54,753 items found on this site below or dig into the Site Map

Best of the Rest

Latest Essentials