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NAHP Conference on Digital Information Publishing Atlanta, Georgia

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“The National Association of Hispanic Publications today announced that last week’s 23rd Annual Conference & Business Exposition held in Atlanta, Georgia was a major success delivering attendees and exhibitors a focused event that provided concrete lessons learned and best practices for Hispanic newspapers and information publishers, editors, journalists and media professionals. Now in its twenty-third year, the event produced strong attendance, attracting leading industry professionals from around the world.

The Conference, co-chaired by Judith Martinez-Sadri, Co-founder and Editor of Atlanta Latino , and Lino Dominguez, former publisher of Mundo Hispanico featured many great forums for sharing and learning about the latest and information technologies, marketing strategies and web publishing concepts. Highlights of the event included the Publisher’s Best Practices Roundtable, a case study and analysis of industry innovation featuring Lupita Colmenero, publisher of El Hispano News Dallas; Hernan Guaracao, publisher of Philadelphia; and Adan Guerrero of La Frontera McAllen, discussing the future of Hispanic news media, content strategies and technology; The Immigration Day Luncheon sponsored by Cox and moderated by Anibal Torres, publisher of Mundo Hispanico in Atlanta; “Hispanic Print in a Digital World” a strategic briefing by Alicia Morga, Founder & CEO of Consorte Media; and “The New World of Hispanic Print: Thinking for Business Success” by Monica Lozano, publisher of and senior vice president LLC which explored the keys to success for professionals and leaders in the Hispanic media business.

“NAHP helps me keep my focus. With the many downward trends in the general market, it is easy to lose sight of the fact that the Hispanic market is different. We are growing in readership and ,” said Fanny Miller, of El Latino in San Diego. Robert Bard, publisher of LatinaStyle Magazine, thought the Publisher’s Best Practices Roundtable was best. “The presenters were very knowledgeable and did a great job of sparking ideas. Also, it was great to network with other participants and see what they were doing in the way of marketing and new products,” he said.

The conference featured numerous networking events, including a welcome reception hosted by Atlanta Latino and sponsored by Chivas at the historic Fox Theatre, a special evening at the New World of Coca-Cola Museum at Pemberton Place sponsored by the Coca-Cola Company, the 23rd Annual Gala Reception sponsored by Miller Brewing Company, and the Gala Dinner sponsored by Wal-Mart Stores, Inc. The closing Fiesta was sponsored by Anheuser Busch. Education session sponsors included the U.S. Army, , General Motors, Georgia of Commerce, and Cox Newspapers. Continental Airlines served as the official airline of the 23rd Annual NAHP Conference and Business Exposition.

“This year’s conference was outstanding. Our presenters offered dozens of new, innovative ideas and this year’s exhibitors showcased truly great products and services,” said NAHP National President Clara Padilla Andrews, who is also publisher of El Hispanic News in Portland, Oregon. She added “The 24th Annual Conference planning committee will be led by Jose Luis B. Garza of El Periodico USA of McAllen, Texas and we are now looking for speakers for the 2009 event.” Speaker recommendations or proposals may be sent via e-mail to memberservices@nahp.org

“We recognize that Hispanic and information publishers have their own unique set of marketing challenges and content requirements,” said Martinez-Sadri. “With that in mind, we built this year’s event to provide newspapers and their publishers with solid, hard-hitting discussions, roundtables and networking sessions around real-world best practices.”

The association honored Jose Zepeda, publisher of El Aviso of Huntington Beach, California, by selecting him for the prestigious NAHP Lifetime Achievement Award. NAHP also recognized Eddie Escobedo, founder and publisher of El Mundo Nevada with a Presidential Award and Wal-Mart Stores was named Corporation of the Year in recognition of their longstanding support of Hispanic media and the communities they serve. The NAHP Presidential Award honorees are recognized for their outstanding service to the Hispanic and publishing industry and to the association. Zepeda had served on the association’s board of directors and been an active contributor to many of the association’s initiatives and events.

Two NAHP member firms received the 2008 NAHP Technology Award sponsored by The Home Depot and the Miller Brewing Company. The award comes as a grant and provides $5,000 in funding for the acquisition of publishing and advertising sales technology. The 2008 Miller Brewing Company Technology Award went to Luis Eduardo Baron, publisher of the weekly 7 Dias, of Tampa, Florida. The Home Depot Technology Award went to Martha Gonzalez, publisher of the weekly La Prensa de Chicago, Chicago, Illinois.

NAHP also elected new Regional Directors including Filiberto Fernandez of Casa Y Hogar, Larchmont, New York for Region 1; Adan Guerrero of La Frontera, McAllen, Texas, for Region 4; and Fanny Miller of El Latino in San Diego, California for Region 7. They join re-elected Regional Directors Judith Martinez-Sadri, Atlanta Latino , Atlanta, Georgia for Region 2; Dolores Sanchez of El Central , Detroit, Michigan for Region 3; Fernando Aceves of Viva Spanish , Toppenish, Washington for Region 5; and Jaime Larios of El Observador in , California for Region 6. “*

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